Interim CEO | Freelance Consultant in Strategic Leadership, Sales & Operational Excellence in Real Estate
I am an accomplished, results-driven executive with extensive experience leading multiple real estate organizations through periods of transition, growth, and transformation. As an Interim CEO, I specialize in providing strategic direction, operational leadership, and hands-on management to drive performance and organizational success.
With a track record of successfully guiding real estate companies through complex challenges—whether scaling operations, improving profitability, or overseeing mergers and acquisitions—I excel in stabilizing organizations, implementing change, and positioning them for long-term growth. My leadership is characterized by a blend of visionary strategy, collaborative team-building, and a sharp focus on results.
In addition to strong financial acumen and operational and sales expertise, I bring a deep understanding of market dynamics, real estate investment strategies for family offices, VC and institutional investors, offering potential investment opportunities. I am committed to delivering value for shareholders, employees, and clients by leveraging innovation and fostering a culture of accountability, agility, and high performance.
LASOSE Properties & Investments, was founded in 2016 as We RelocateBCN providing services of relocation and Personal Shopper. Today the company operates in the following Business Areas:
• Lasose Properties: real estate brokerage an investment
• Lasose Rentals: real estate rentals and property management
• Lasose Relocation: Relocation services for foreigners
• Lasose Living: Home staging and decoration.
As CEO of the company supervise the overall performance of the company and a team of 20 members. My responsibilities include the Company budget proposal and follow up to founder, Selection and supervision of team, Marketing, accounting, legal and IT strategy and overview.
Real estate agency specialized in luxury properties.
Overall management of the company.
Introducing to Family Offices, Socimis and Real Estate funds, investment opportunities
Selection of strategical partnerships.
Area sales volume: 1,6 M Euros.
Increased sales by more than 36% of budget.
Build, management and grow of a team of 32 sales project managers and sales consultants.
Negotiation and closing of agreement with large real estate developers, investors and funds.
Develop and implement the local marketing- and sales strategy.
Private Equity, Capital Markets and Real Estate broker.
Commercial real estate assets (offices, hotels, shopping centres, logistics parks).
Sales of portfolio to "Family offices" (Retail Park Arambol Palencia).
Negotiations with institutional investors and real estate investment funds.
Permits and Licensing (Sabadell IKEA Park, Magic BDN).
Asset Management (Servihabitat - La Caixa, BBVA Anida, Altamira Santander).
Advisor to retailers in their European expansion.
Leading public Real Estate company in Spain (IBEX35), with assets worth 8,000 million Euros.
Area Sales volume: 486 M €.
22 centers, 850,000 m2 of GLA, 2,200 M € GAV.
Integration M&A assets (1,000 M EUR, ST2).
Managed a team of 400 people.
Portfolio Management; Business development leasing, asset management.
Definition of the strategic plan for the Area (purchase and sale of assets).
Asset Sale to Institutional Investors (450 M €, C.C. La Maquinista Barcelona).
Leading real estate company in the Catalan market
Development of Las Arenas, Magic BDN, Finestrelles, Viladecans, Perpignan
Sale of Properties to Real Estate Funds (AXA 80 M €) Office Business Park
Portfolio Management; Business development leasing, asset management
Negotiation with retail main tenants, asset managers, brokers and investors
Strategical alliances with main retail tenants in the definition of their development plan
Spain leader in gaming and leisure industry with a turnover of 1,750 million €
Supervision of operations and subsidiaries (Spain, France, Portugal)
European Business Development with research of new potential locations and market research
Managed a team of 200 people
International Business Development (Sweden, Belgium, Germany, Italy)
Negotiation of lease contracts with main Real Estate Developers
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